On-Page Search Engine Optimisation

On-Page SEO is having a targeted keyword phrase in all the right places for each page and blog post of your website. This includes page name, page title, photo name, photo title, alt tags, within the content and in the meta tags. Meta tags are not visible on web pages, but are seen by search engines. On-Page SEO also includes creating XML sitemaps for the search engines to follow. These are files that you don’t see, but the search engines do.


Backlinks are another indication of your “authority”. The more relevant and higher ranking website you have backlinks on, the better you will come up higher in the search engines. If a lot of other authority sites want to link to your website, you must be important ! Or, that’s how Google sees it !

Website Traffic

Traffic is important because the more traffic your website gets – you guessed it – the more authority you have. By doing the things listed above you can help increase your traffic. It just makes sense that the more your website link is out there, the more it will get clicked on.

Domain Name

There are two factors regarding your domain name that pull weight with the search engines. The first is the age of the domain name. The longer your domain name has been registered, the more weight it pulls. The second is the name itself. If you have a keyword domain name like southendpromdresses.com, it can help immensely in the search engines. An older domain name pulls more weight, so if you have a domain name that is a few years old, you’re better of using it. If you are just starting out, a keyword domain name is a better choice.